Edited by Malhotra, Naresh K <br/><br/>
Review of marketing research vol 1 

 - 1st 
 - New Delhi  P H I  2006 
 - xii; 336p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / REV