By Nargundkar, Rajendra <br/><br/>
Services marketing; text and cases 

 - 2nd 
 - New Delhi  Tata McGraw-Hill  2008 
 - xxi; 451p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / NAR