By Assael, Henry <br/><br/>
Consumer behavior and marketing action 

 - 6th 
 - New Delhi  Cengage Learning  2008 
 - xviii; 686p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS