By Grewal, Dhruv <br/><br/>
Marketing 

 - 1st 
 - New Delhi  Tata McGraw-Hill  2008 
 - xxxi; 536p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRE