By Clow, Kenneth E. <br/><br/>
Services marketing: operation, management, and strategy 

 - 2nd 
 - New Delhi  Biztantra  2008 
 - xii; 460p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLO