By Dwyer, F Robert <br/><br/>
Business marketing: connecting strategy, relationships, and learning 

 - 3rd 
 - New Delhi  Tata McGraw-Hill  2008 
 - xxii; 684p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DWY