By Belch, George E. <br/><br/>
Advertising and promotion: an integrated marketing communications perspective 

 - 6th 
 - New Delhi  Tata McGraw-Hill  2007 
 - xxvi; 778p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL