Edited by Stafford, Marla R. <br/><br/>
Advertising promotion, and new media 

 - New Delhi  P H I  2005 
 - ix; 380p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV