By Jones, John Philip <br/><br/>
What's in a name?: advertising and the concept of brands 

 - 2nd 
 - New Delhi  P H I  2003 
 - xix; 308p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / JON