By Ferrell, O. C. <br/><br/>
Marketing strategy 

 - 3rd 
 -  Thomson  2005 
 - xx; 628p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management Marketing StrategyRelationship management
<br/><br/><label>Dewey Class. No.: </label>658.802  / FER