By Murthy, S. N. <br/><br/>
Advertising: an IMC perspective 

 - 1st 
 - New Delhi  Excel Books  2007 
 - xi; 418p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / MUR