By Mathur, U C <br/><br/>
Product and brand management 

 - 1st 
 - New Delhi  Excel Books  2007 
 - xvii; 534p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management Product and brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAT