By Anderson, James C <br/><br/>
Business market management: understanding creating and delivering value 

 - 2nd 
 - New Delhi  Pearson Education  2008 
 - 480p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND