By Czinkota, Michael R. <br/><br/>
Marketing management 

 - 2nd 
 - New Delhi  Cengage Learning  2008 
 - xxiv; 597p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI