By Nair, Suja R. <br/><br/>
Consumer behaviour: text and cases 

 - 1st 
 - Mumbai  Himalaya Publishing House  2008 
 - 319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / NAI