By Chernatony, Lesliede <br/><br/>
From brand vision to brand evaluation 

 - 1st 
 - New Delhi  Elsevier  2009 
 - xviii; 318p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE