TY  - BOOK
AU  - By Chernatony, Lesliede
TI  - From brand vision to brand evaluation: the strategic process of growing and strengthening brands
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Butterworth-Heinemann
KW  - From brand vision to brand evaluation- the strategic pro
ER  -