By Chernatony, Leslie De <br/><br/>
Creating powerful brands 

 - 3rd 
 - Gurgaon  Elsevier  2009 
 - xvii; 467p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE