By Copley, Paul <br/><br/>
Marketing communication management: concepts and theories, cases and practices 

 - 1st 
 - New Delhi  Butterworth-Heinemann  2007 
 - xii; 441p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communication management Management Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / COP