By Drummond, Graeme <br/><br/>
Introduction to marketing concepts 

 - 1st 
 - New Delhi  Butterworth-Heinemann  2007 
 - x; 283p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DRU