By Friedman, Lawrence G. <br/><br/>
The channel advantage: going to market with multiple sales channels to; reach more customers, sell more products, make more profit 

 - 1st 
 - New Delhi  Butterworth-Heinemann  2008 
 - xi; 228p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.87  / FRI