By Gummesson, Evert <br/><br/>
Total relationship marketing: marketing management, relationship strategy and CRM approaches for the network economy 

 - 2nd 
 - New Delhi  Butterworth-Heinemann  2006 
 - xiii; 350p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing Customer relationship management
<br/><br/><label>Dewey Class. No.: </label>658.812  / GUM