Edited by Kirby, Justin <br/><br/>
Connected marketing: the viral, buzz and word of mouth revolution 

 - 1st 
 - New Delhi  Butterworth-Heinemann  2007 
 - xv; 282p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CON