Edited by Mackay, Adrian R. <br/><br/>
The practice of advertising 

 - 5th 
 - New Delhi  Butterworth-Heinemann  2007 
 - xxiv; 367p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / THE