By Smith, Brian D. <br/><br/>
Making marketing happen: how great companies make strategic planning work 

 - 1st 
 - New Delhi  Butterworth-Heinemann  2007 
 - xvi; 377p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Making marketing happen- how great companies make strate
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI