By Ferrell, O. C. <br/><br/>
Strategic marketing 

 - 1st 
 - Australia  Cengage Learning  2008 
 - 439p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy Integrated marketing communications
<br/><br/><label>Dewey Class. No.: </label>658.802  / FER