By Tull, Donald S <br/><br/>
Marketing research: measurement and method 

 - 6th 
 - New Delhi  P H I  2005 
 - xviii; 863p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Marketing research- data collection
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL