By Churchill, Gilbert A <br/><br/>
Marketing research: methodlogical foundations 

 - 1st 
 - New Delhi  Cengage Learning  2008 
 - xxii; 697p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHU