By Srinivasan, R. <br/><br/>
Services marketing: the Indian context 

 - 2nd 
 - New Delhi  PHI  2009 
 - xv; 267p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.80954  / SRI