By Sheth, Jagdish N. <br/><br/>
Handbook of relationship marketing 

 - 1st 
 - New Delhi  Response Books  2008 
 - xvi; 660p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship management Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHE