By Apte, Govind <br/><br/>
Services marketing 

 - 1st 
 - New Delhi  Oxford University Press  2006 
 - xi; 440p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT