Edited by Ind, Nicholas <br/><br/>
Beyond branding: how the new values of transparency and integrity are changing the world of brands 

 - 1st 
 - New Delhi  Kogan Page  2008 
 - xv; 236p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Beyond branding- how the new values of transparency and
<br/><br/><label>Dewey Class. No.: </label>658.827  / BEY