TY  - BOOK
AU  - By Kapferer,J. N.
TI  - The new strategic brand management: creating and sustaining brand equity long term
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand management- strategic ManagementLaunching the brand  Multi-brand portfolios
ER  -