By Batra, Satish K <br/><br/>
Consumer behavior: text and cases 

 - 1st 
 - New Delhi  Excel Books  2004 
 - xiv; 536p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavio
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BAT