By Mullin, Roddy <br/><br/>
Sales promotion: how to create, implement and integrate campaigns that really work 

 - 4th 
 - New Delhi  Kogan Page  2008 
 - xx; 300p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / MUL