By Upshaw, Lynn <br/><br/>
Truth: the new rules for marketing in a skeptical world 

 - 1st 
 - New Delhi  PHI  2008 
 - vii; 279p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / USP