By Aaker,David A. <br/><br/>
Marketing research 

 - 9th 
 - New Delhi  Wiley India  2009 
 - xvii; 774p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Nature and scope of marketing Data
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK