By Gronroos, Christian <br/><br/>
Service management and marketing: customer management in service competition 

 - 3rd 
 - New Delhi  Wiley India  2007 
 - vii; 483p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service management Marketing Mangement
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO