Edited by Iacobucci, Dawn <br/><br/>
Kellogg on integrated marketing 

 - 1st 
 - New Delhi  Wiley India  2007 
 - xxi; 314p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEL