By Lane, W. Ronald <br/><br/>
Kleppner's advertising procedure 

 - 16th 
 - Delhi  Pearson Education  2008 
 - 782p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / LAN