By Kotler, Philip et al. <br/><br/>
Marketing management: a south asian perspective 

 - 13th 
 - New Delhi  Pearson Education  2009 
 - xlvii; 647p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT