By Burns, Alvin C <br/><br/>
Marketing research 

 - 5th 
 - New Delhi  Pearson Education  2007 
 - xxxi; 665p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR