By Pringle, Hamish <br/><br/>
Brand immortality: how brands can live long and prosper 

 - 1st 
 - New Delhi  Kogan Pages  2009 
 - xv; 320p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / PRI