By Steel, Jon <br/><br/>
Truth, lies and advertising: the art of account planning 

 - 1st 
 - New Delhi  Wiley India  2009 
 - ix; 298p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / STE