By Govindarajan, M. <br/><br/>
Marketing management: concepts, cases, challenges and trends 

 - 2nd 
 - New Delhi  P H I  2009 
 - xx; 312p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management Consumer buying behaviour Product
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV