By Malhotra, Naresh K. <br/><br/>
Marketing research: an applied orientation 

 - 4th 
 - New Delhi  PHI  2005 
 - xxix; 713p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Research- design data collection preparation, analysis and reporting
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL