By Panda,Tapan K. <br/><br/>
Marketing management: text and cases 

 - 2nd 
 - New Delhi  Excel Books  2009 
 - xv; 757p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN