By Ramaswamy,V.S <br/><br/>
Marketing management: global perspective Indian context 

 - 4th 
 - New Delhi  Macmillan  2009 
 - xi;872p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing management Global marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM