By Baran, Stanley J. <br/><br/>
Mass communication theory: foundations, ferment, and future 

 - 2nd 
 - Bangalore  Thomson  2004 
 - xvi; 400p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication- theory Mass communication
<br/><br/><label>Dewey Class. No.: </label>302.2301  / BAR