By Verma, Harsh V. <br/><br/>
Branding demystified: plans to payoffs 

 - 1st 
 - New Delhi  Response Books  2010 
 - xi; 247p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands Brands- vision transformation
<br/><br/><label>Dewey Class. No.: </label>658.827  / VER